Colgate Optic White Purple Debuts ‘The Purple Cafe’ K-Drama Series
HONG KONG SAR - Media OutReach Newswire - 18 June 2026 - Colgate Optic White Purple today launched 'The Purple Café', an APAC-wide social-first campaign. Expanding its K-Beauty footprint, the brand is moving beyond traditional advertising into episodic storytelling across TikTok and major regional markets.
"We are incredibly proud to unveil the next evolution of the incredibly successful Colgate Optic White Purple franchise with our social-first 'Purple Café' K-Drama series", said Samir Singh, EVP Marketing, Colgate-Palmolive, Asia Pacific. " We recognise that the way people consume media and content has dramatically changed, especially on TikTok. Our campaign takes our association with Korean beauty and culture to a whole new level, presenting our product not just as a beauty essential, but as a pivotal character that transforms our influencer protagonists' confidence in fun, cheeky ways."
Influencer-Led Episodic Story-telling
The six-part series stars top Asian influencers instead of traditional actors, reimagining classic K-Drama tropes like awkward blind dates and judgmental relatives. In each episode, Colgate Optic White Purple acts as the narrative catalyst, transforming social friction into empowered confidence. The product is seamlessly integrated into each episode, driving both the plot and the protagonists' transformations.
AI Integration to Democratise Story-telling
In a TikTok-exclusive partnership, the campaign invites consumers to script their own narratives to "one-up" AI-generated antagonists. This initiative democratises storytelling emphasising the belief that human creativity can often outsmart artificial intelligence.
Watch the full episodic series and discover the transformative power of Colgate Optic White Purple on Colgate Thailand (Tik Tok), Colgate Philippines (Tik Tok), Colgate Malaysia (Tik Tok).
Campaign Credits:
Colgate Palmolive:
Samir Singh, EVP Marketing, Asia Pacific
Wen Zhu, Sr. Director, Marketing APAC
Anaswar Rajagopal, Director, Marketing APAC
Liz Yang, Senior Brand Manager APAC
Kenny Choo, Head Content Lab, APAC
Jacinta Francis, Content Production Manager, APAC
Katelyn Chen, Senior Digital Art Director, APAC
Audrey Lee, Shopper Design Manager, APAC
WPPCP / WPP Media / WPP Production / Ogilvy ANZ:
Sarah-Leith Izzard, Chief Creative Officer, Ogilvy Group Hong Kong
Ken Kaneko, Senior Art Director APAC, WPPCP
Oliver Samuelson, Copywriter, WPPCP
Daniel Cullen, Executive Director APAC, WPPCP
Kunal Rasania, Business Director, APAC, WPPCP
Mark Tan, Associate Account Director, WPPCP
Ines Rubio, Associate Strategy Director, WPPCP
Vidhyadhar Kale, President - Client Solutions, WPP Media
Pranay Shah Singh, APAC Strategy Partner, WPP Media
Rana Mughees Nawaz, APAC Regional Strategy Director, WPP Media
Benjamin Lee, Senior Regional Manager, Strategy & Planning, WPP Media Singapore
Brenda Ho, Director, Social and Influence Strategy, Ogilvy PR ANZ
Ben Hickey, Head of Consumer Health, Ogilvy PR ANZ
Andrea Rutgers, Senior Social Specialist, Ogilvy PR ANZ
Siyoung Sung, Business Director, Ogilvy Korea
Minchae Kwak, Account Executive, Ogilvy Korea
Jacinta Loo, Head of Moving Image, WPP Production Singapore
Renee Lim, Integrated Producer, WPP Production Singapore
Shu Pin Lee, Head of Office, WPP Production Singapore
Zivy Johnson, Head of Production, WPP Production Australia
Raphael Ruz, Head of Product & Innovation, WPP Production Australia
Ben Wallace, Senior Content Producer, WPP Production Australia
Sam Martin, Craft Lead, WPP Production Australia
Sudarshan Raghunathan, Gen AI Creative Director, WPP Production Chennai
Production
Production House, Whynot Media Co., Ltd
Director, Gyubin Lee
DOP, Sado Choi
Screenwriter, Surin Song
Head of Production, Sohee Cho
Executive Producer, Minseok Lee
Project Manager, Songhee Ko (Grace)
Full List of Creator Talent Involved in the Purple Café K-Drama Films Philippines
WPP CP is a bespoke WPP agency team dedicated to Colgate-Palmolive, bringing together the best talent and capabilities from across WPP's agencies to deliver integrated, effective, and innovative marketing solutions.
About Colgate-Palmolive
Colgate-Palmolive is a leading global consumer products company, focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under internationally recognised brand names.
