HKFG holds independent pop-up store to recreate Paris Fashion Week demonstration in Hong Kong

Description

HKFG, a fashion project organized by Fashion Farm Foundation, set up an independent retail pop-up store for the first time last quarter, bringing precious communication opportunities to designers and fashion enthusiasts. This season, it returns with great success and is located in Causeway Bay Fashion, where famous international and local brands gather. Walk, the store covers an area of ​​4,000 square feet and is located in the center of the city, providing designers and customers with convenient transportation and a comfortable and spacious space.

The three-week retail store is currently displaying seven women's clothing brands A STUDIO, DEMO, IP-AXIS STUDIO, KINYAN LAM, MIDNIGHTFACTORY, PABEPABE and REVERIE BY CAROLINE HÚ and three men's clothing brands AENRMOUS, NILMANCE and REDEMPTIVE, a total of ten brands. 2024 autumn and winter and other selected products, some brands will also display the 2025 spring and summer new products that have been displayed at Paris Fashion Week, allowing the public to appreciate them up close. Independent retail stores have also reproduced the fashion demonstration settings carefully designed by KINYAN LAM and PABEPABE during Paris Fashion Week in Hong Kong. Even if customers cannot set foot in Paris in person, they can feel the atmosphere at that time remotely and understand the design from a more comprehensive perspective. The concept of teacher.

HKFG collaborates with Swedish perfume brand Byredo for the first time this season. Perfumers carefully select scented candles for each brand that best suit their personality, creating a unique fashion atmosphere on site. Now you can get a gift certificate when you shop at the HKFG pop-up store. With the coupon, go to the Byredo Fashion Walk flagship store and register as a Byredo member, you will be able to experience the fragrance exploration journey for free and receive three 2ml eau de parfum.

At the same time, online partner Novelty Lane will provide priority booking of the brand's 2025 spring and summer products. The booking period is from October 28 to November 13. The quantity is limited, so hurry up if you want to buy.

Fashion Farm Foundation has been preparing the international fashion project HKFG (formerly known as Fashion Guerilla) since 2013, dedicated to providing exposure opportunities for Hong Kong's potential young fashion brands and promoting the local fashion industry externally. In September this year, HKFG SS25 has led seven Hong Kong brands to appear at Paris Fashion Week, including A STUDIO, DEMO, IP-AXIS STUDIO, KINYAN LAM, MIDNIGHTFACTORY, PABEPABE and REVERIE BY CAROLINE HÚ, in the form of fashion demonstrations and exhibitions 2025 spring and summer series. HKFG once again brings menswear brands to Paris this season. In June this year, three brands, AENRMOUS, NILMANCE and REDEMPTIVE, have displayed their 2025 spring and summer products in the showroom during Paris Fashion Week.